What is TikTok Engagement rate and how is it calculated?

Engagement Rate (ER) is a popular social media metric that helps you measure the effectiveness of influencer's actions and better understand how much of their audience is engaged with their content. ER numbers show how good the quality of influencer's posts is.

How is TikTok Engagement Rate calculated?

TikTok Engagement Rate is calculated as the sum of likes, comments, shares and divided by the number of views.

Thus, the formula is pretty easy and can be written as the following:

[(Number of likes + number of comments + number of shares) / number of views] X 100%

At SOMO we use the latest 30 posts to calculate influencer's ER.

Once you know the engagement rate of an account, you can analyze it and understand if it's high, average or low. In SOMO we have a benchmark which compares ER of an influencer with similar accounts on the market.