What is the Account Quality Score and how is it calculated?
AQS in SOMO TikTok Report stands for Account Quality Score and it aims to give a quick overview of the overall quality of the account.
AQS in TikTok Report is a 1-100 scale metric. Thus, influencers with AQS '100' are most likely to have high-quality accounts and perform in marketing campaigns successfully, while the ones with AQS '20' belong to a low-quality group of influencers who don't have any impact on the level of sales or brand awareness.
AQS in TikTok Report is the result of the following metrics:
- Engagement Rate (ER);
- Followers growth within the 30 days period;
- Comments Rate (the penalty is applied if the amount of comments is too low compared to the influencers from the same tier).
AQS is a high-level score, therefore, in order to get a bigger picture, we advise looking into a SOMO report metrics on a deep level and analyzing them in the complex.