What is the Similar Accounts section?

Similar Influencers feature is an effective way to reach new people who are likely to be interested in your business because they're similar to the audience of your best-performing creators.

We identify the common qualities of influencers and their audiences and provide you a list of similar accounts considering:

• Influencer category and keywords that describe their content the best
• Audience country. Similar accounts have the same top-1 audience country
• Audience age and gender distribution.