What is Engagement Rate and how do you calculate it?

Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how many people interact with the content. Factors that influence engagement rate include users' comments, likes, and number of followers.

How to Calculate Instagram Engagement Rate?

ER is the likes and comments divided by the follower count and the number of posts for the given period.

At SOMO we use the latest 12 posts to calculate influencer's ER.