How does Instagram Brand Safety Analysis work?

How can you use Instagram Brand Safety?

Instagram Brand Safety Analysis helps you find suitable influencer accounts for your sponsored content while ensuring that your product won't appear next to inappropriate content.

This analysis shows how safe or secure influencer content is, based on several factors. By examining their content in terms of sensitive and off-limits topics that can cause damage to your brand’s image we conclude whether your potential collaboration can be safe or risky.

There are currently 9 different negative content check marks that we use to determine how safe influencer’s content is for your brand.

What data is taken into analysis?

In order to detect Instagram Brand Safety, SOMO machine learning checks the last 25 posts that were published within one year period.

The content of these posts is analyzed by our AI, and then the negative content markers are identified. For some categories, we also use image recognition technology in order to detect any negative patterns.