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How do you detect brands in Brand mentions section?

Brand mentions section provides a list of brands that were mentioned by influencers in the caption of their posts within 180 days.

Example of the post with brand mention that we detect:

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Thus, as shown on the screenshot, we detect only those mentions that were made in the caption of the post.

In order to recognize brands accounts we use our AI that analyzes the following patterns:

  • profile picture;
  • category of the account;
  • publicly available data across Internet.