Advertising Post Frequency, Brand Mentions

Advertising Post Frequency - the number of posts with brand mentions per week. The balance is crucial, we advise not to work with influencers who publish sponsored posts only. Ideally, the percentage of advertising posts in the feed should not exceed 10-20% of the total number.

Brand Mentions reflects the number of different brands that are mentioned in an influencer's posts in the last 180 days.