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Campaign

1. Creating Campaign

1.1 Create campaign path

Log into SOMO Brand Account >Campaign >CREATE CAMPAIGN

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1.2 Campaign Settings

Fill in the detailed information for Campaign Profile, Creator Requirements, and Campaign Requirements. Save or submit for review. All new campaigns and adjustments require approval from the SOMO platform before they can be displayed to the Agency/Creator.

1.2.1 Profile

Set up basic information for the campaign.

  • Sponsor name: Brand or product name.
  • Campaign title: Information that attracts agencies to participate in the campaign or promote the brand/product.
  • Picture: Image representing the brand or product being promoted.
  • Draft Start Date, Draft End Date, Launch Start Date, Launch End Date: Dates for Agency/Creator reference, not affecting campaign availability or orders. Specific dates can be agreed upon separately in the contract between the brand and Agency/Creator.
  • Budget: Overall budget for the campaign. It can be chosen whether to be displayed to agencies. If not displayed, it will show as "Negotiated price."

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1.2.2 Creator Requirements

You can add requirements for one or multiple social media platforms.

  • Platform: Specify the social media platform(s) where creators are recruited (YouTube, Instagram, TikTok).
  • Format & License: Deliverable types and licensing requirements for the respective social media platforms.
  • Audience Location: Countries where the creators' audience is located.
  • Minimum Followers & Maximum Followers: Minimum and maximum follower requirements for creators. If not specified, there are no restrictions.
  • Categories: Main fields of the creators' accounts.
  • No. of Creators: Number of creators recruited on the social media platform.

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1.2.3 Campaign Requirements

Provide additional requirements for the campaign, such as creative guidelines, brand/product introductions, prohibited content, etc. These will be part of the agreement between both parties, and edits can be made for specific orders.

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2. Managing Campaign Orders

2.1 Order process

  1. Agency/Creator initiates an application.
  2. Brand confirms the application.
  3. Agency/Creator delivers the work (multiple times if necessary).
  4. After all deliverables are completed, the Agency/Creator clicks "complete."
  5. The brand clicks "confirm."
  6. Order completion and payment.

2.2 Order Details

Each order can be processed and managed in the "More" section of the order details, with different options displayed based on the order stage.

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2.3 Activity

This section records and displays all status changes, delivery history, feedback notes, payments, etc. in chronological order, providing both parties with a view of the events. These records can also serve as important evidence in case of disputes.

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2.4 Agreement

This is the section signed by both parties for their collaboration. Please carefully review the details of the agreement, creative requirements, delivery timelines, and pricing. Edits can be made by either party during the collaboration period, and all the edits must be confirmed by the other party to generate a new agreement. If one party makes an edit after reaching an agreement and the other party disagrees, the latest confirmed agreement will be followed by default.

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2.5 Deliverables

Each delivery generates a record, showing all the works delivered during the collaboration period.

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2.6 Note

Both parties can record and provide feedback on important information related to the order.

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2.7 Cancelling Orders

When collaboration is reached, funds are temporarily held on the SOMO platform. If the brand cancels the order after the initial contract is signed, a penalty fee is applied. Refer to the "Compensation Rules for Order Cancellation**" for more details. It is advised to negotiate execution details with the brand through instant messaging (IM) and only cancel the order if there is no possible way to proceed.

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2.8 Customer Support

In case of disputes during the collaboration period that can not be resolved through negotiation, customer support can be initiated through the order details. SOMO platform will intervene and assist both parties in resolving the dispute.

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3. Order Payment

Please ensure that your account balance is sufficient before confirming application from the Agency/Creator. The payment will be deducted by SOMO before the order is signed. If the collaboration is successful, the payment will be made to the Agency/Creator. Otherwise, it will be refunded to your account, or partial payment will be made depending on the order cancellation stage. Refer to the "Compensation Rules for Order Cancellation" for more details.

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4. IM (Instant Messaging)

Once the Agency/Creator applies for an order, you can start an online chat by clicking the message button.

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The chat interface with the Agency/Creator will appear as shown in the image provided.

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